Hong Kong – FOX International Channels (FIC) Asia announced that Alex Lambeek has joined the company as Head of Affiliate Partnerships and Syndication for Asia Pacific and the Middle East, based in Singapore. Areas he will be focusing on include improving FIC’s ability to tailor its products for various platforms, particularly in the areas of mobile, non-linear and multi-screen extensions, devising innovative practices to help drive subscriptions, especially for premium channels, and working with peers and partners to fight piracy.

“We look at each market as a local business and are firmly committed to building the pay-TV industry in each country together with our affiliate partners,” said Zubin Gandevia, President of FIC Asia Pacific and the Middle East. “The appointment of Alex affirms our commitment to this strategy. Our teams on the ground have unrivalled local knowledge and I am confident that our local expertise supported by Alex’s extensive experience is a winning combination that will help take our business to the next level.”

Lambeek brings to FIC over 19 years’ experience in leadership roles in Europe and Asia Pacific. He has served as Vice President of Mobile Phones Marketing and Managing Director of Australia and Indonesia at Nokia, Vice President of Marketing (Asia Pacific) at BlackBerry and most recently, as CEO of Indonesian DTH satellite TV operator Aora. 

“I’m excited to have this opportunity to work with FIC,” said Lambeek. “The company is leading the industry by far not just in terms of great brands and rate of growth, but also in making a global business locally relevant. I am looking forward to putting my skills and experience to work in contributing to its continued success.”