Yahoo! Philippines country manager and country editor Kate Delos Reyes shows the features of anc.yahoo.com
The Philippines’ 24/7 ABS-CBN News Channel (ANC) and Yahoo! Philippines have joined forces to provide news content to online users in the region and Filipinos across the world. The partnership enables Yahoo! Philippines to build a strong presence on TV. The move makes ANC its top content partner, providing its network with the latest news and information culled directly from the LIVE on-air feed of the news channel.
Similarly, ANC will have its own section on Yahoo! Philippines News. It will serve as the digital hub of the news channel where users can find online articles, photos, and video clips of news reports, features and interviews aired on ANC.
ANC’s Chief Operating Officer Cilette Liboro-Co said, “The partnership will cement ANC’s position as the most trusted and reliable news source in the country not only on television but also online. With Yahoo! Philippines as our digital hub, we will be able to bring ANC’s expertise in news delivery and analysis with context to a wider audience.” Liboro-Co added “ANC has a very strong following among digital news consumers who rely on it for credible up-to-the-minute news and we will deliver that and more on the ANC Yahoo! Page.”
Commenting on the partnership, Kate Delos Reyes, Country Manager and Country Editor, Yahoo! Philippines said, “This partnership is a true web and on-air collaboration that aims to reinvent how consumers access news across screens. It will enable us to bring together cutting edge developments in news creation and delivery by combining ANC’s top-class journalism and Yahoo!’s enormous scale and technology.” She added, “Every day millions of Filipinos turn to our site for their daily dose of news and we want to continue being a trusted source of news and information for them. Yahoo! is committed on bringing the most personalised and relevant information to our users and this partnership helps us to deliver on that promise.”
The launch will be marked by joint coverage of President Benigno ‘Noynoy’ Aquino III’s State of the Nation Address (SONA). Yahoo! and ANC will provide exclusive SONA-related content which users can access online and on cable TV.
