Ten Network Holdings (TEN) will hold exclusive broadcast rights to Cricket Australia’s Twenty20 Big Bash League for the next five years.
TEN Chief Executive Officer and Managing Director, Hamish McLennan, said: “We are delighted to join forces with Cricket Australia as its exclusive domestic Twenty20 cricket partner and we look forward to a long, successful partnership.”
“Our agreement with Cricket Australia fits perfectly with TEN’s strategy of bringing big television events to a broad audience. The Twenty20 Big Bash League will give TEN more than 100 hours of exciting content across the 2013-14 summer and will be a compelling event for viewers and advertisers,” Mr McLennan said.
Cricket Australia Chief Executive Officer, James Sutherland, said the move of KFC Big Bash League broadcasts to TEN was a significant win for Australian cricket fans.