Manchester, England – In the wake of its 20th English League title, Manchester United announced the extension of its dedicated TV channel, MUTV. The channel will launch on SkyNet (Myanmar), TV2 (Norway) for the first time and will also extended its already-successful partnership with the Icelandic TV station, 365.
With some 23 million viewers tuning into a United game within the first seven months of last season, Myanmar’s SkyNet is confident MUTV will be popular in the football fanatical country. Established in 2010, the pay-TV platform broadcasts 84 channels including five HD channels and 20 in-house package channels. These consist of a mix of programme genres, with the station’s five sports channels establishing it as the leading football broadcaster.
Manchester United Commercial Director, Richard Arnold comments:
“Manchester United is fortunate enough to have 659 million followers around the globe and the creation of agreements, like the ones we have with SkyNet, TV2 and 365, allows us to bring them closer to the Club they love. The new agreements mean that MUTV now has 22 international broadcast partners, covering 56 territories worldwide including parts of Europe, Asia, Latin America and Africa. Through our partnerships, tens of millions of people now have access to MUTV content.
“The dedicated channel already creates some unique and distinctive content and, with the development of our network of broadcast partners, we are able to invest in this further. By teaming up with reputable media houses like SkyNet, TV2 and 365 we can ensure that this content is delivered in right way, reaching key audiences.”
