New Delhi, India – Cisco has announced that it has catered enhanced TV viewing experiences, reaching more than 30 million Indian home in the country’s pay-TV industry. Using the industry estimated average of five people per household, Cisco is now enabling a rich and advanced TV experience for over 150 million viewers.
Jeff White, Senior Vice President, Sales, India and SAARC, Cisco said, “The Indian pay-TV industry is one of the fastest growing and most dynamic in the world. India now accounts for nearly a third of Cisco’s subscriber homes in the Asia Pacific region. We are excited about our leadership in the industry, deep commitment to our customers and sharp focus on innovation in India.”

Cisco is a pay-TV technology partner for more than 100 operators worldwide, with leading DTH and cable operator customers in India including ADN, Airtel Digital TV, Asianet, Atria, CCN, Darsh Digital, DEN Networks, Fastway, GTPL, Hathway, JAK Communications and  Tata Sky.