Kuala Lumpur – Volkswagen Malaysia has announced that it is the “Official Car” of AXN’s latest production, The Apprentice Asia, premiering May 22. The Apprentice Asia, filmed in Singapore and Kuala Lumpur, also stars aviation tycoon Tony Fernandes, Fernandes’ advisors – Chief Executive Officer of Tune Hotels Group, Mark Lankester, and Chief Executive Officer of Expedia Asia, Kathleen Tan. Volkswagen provided three of its models – Passat, Sharan and Touareg – to support and provide mobility requirements for contestants and the show’s advisors throughout the 11 episodes.
“The Apprentice Asia gives us an opportunity to feature the character of our products for a fitting partnership that encourages competition. Our cars offer fun driving and a sense of competition through the use of technologies like TSI and DSG so, The Apprentice Asia is a right fit for the brand,” said Dr Zeno Kerschbaumer, Managing Director of Volkswagen Group Malaysia.