Kuala Lumpur, Malaysia – MEASAT Satellite Systems Sdn. Bhd. has announced an agreement with Level 3 Communications (NYSE: LVLT), to upgrade the Setanta Sports channel on the MEASAT-3/3a video platform from standard definition to high definition.

Founded in 1992, Setanta is an international sports broadcaster with operations in Ireland, Canada, Australia, Asia and Africa. Setanta owns and operates premium sports TV channels on a subscription basis to residential and commercial customers through satellite, cable, broadband and mobile distribution.

“We are delighted to support Level 3 Communications with the upgrade of Setanta Sports channel to high definition,” said Jarod Lopez, Vice President – Broadcast Sales, MEASAT. “The addition of Setanta Sports HD to the MEASAT-3a video platform is an indicator of the strength of 91.5°E as a preferred location for quality HD channel distribution across the Asian region,” he added.