ITV Studios Global Entertainment (ITVS GE) has appointed Vivid as its master toy partner in Europe, Australia and New Zealand for Thunderbirds are Go! (working title), the new children’s television series co-produced by ITV Studios and Pukeko Pictures in association with Weta Workshop, is set to premiere in 2015. Vivid will produce a range of Thunderbirds are Go! toys including figurines and vehicles; play sets; die cast models; role play and dress up toys; construction toys; board games and puzzles. The products will launch in the UK in 2015 to coincide with the premiere of the new series, 50 years after its first television debut. The products will then roll out to international markets.

ITV Studios and New Zealand-based Pukeko Pictures, in collaboration with Weta Workshop (Avatar, King Kong, The Lord of the Rings) are co-producing Thunderbirds are Go!, a 26 x 30’ major new children’s series set to debut on ITV and UK’s CITV Channel in 2015. It is currently in pre-production.

Trudi Hayward, SVP Global Merchandising, ITV Studios Global Entertainment, said: “Vivid’s position as a leading international toy manufacturer and familiarity with the iconic Thunderbirds brand makes the company the perfect toy partner for the new series. Thunderbirds are Go! is set to bring the world’s most famous family of heroes to a new audience, and we look forward to seeing the toys that will help bring the show to life in homes across Europe, Australia and New Zealand.”