Singapore – FOX One Stop Media (FOSM), the integrated sales arm of FOX International Channels (FIC) and global lubricants brand Shell Advance Motorcycle Oil, have launched an adventure travel series Freedom Riders Asia on STAR Sports from May 19. Freedom Riders Asia, a weekly six-part adventure travel series celebrating man and motorcycle on the move sees Charley Boorman, one of the world’s most renowned and recognised bikers, embark on a journey to explore the colourful biking landscapes of Malaysia, Indonesia, India, Vietnam, Thailand and the Philippines.
Freedom Riders Asia was conceptualised and developed by FOSM, in close collaboration with Shell Advanced Motorcycle Oil and leading media communications specialists MediaCom, as a new platform to entertain, educate and engage audiences. A special digital initiative in the form of the Shell Advance YouTube page has been set up where fans can enjoy exclusive content such as interesting behind the scenes clips as well as catch up on any missed episodes. Freedom Riders Asia is being promoted extensively across FOX International Channels Asia’s family of channels such as FOX, National Geographic and FX.