Singapore – Sony Pictures Television (SPT) has unveiled a custom second screen viewing app to accompany the premiere of drama series, Hannibal, which it co-commissioned for its global portfolio of channels. The app, which was developed by SPT Networks’ digital arm, will be made available in local languages to accompany the series on AXN channels serving Spanish-speaking Latin America, Brazil, pan Asia, Spain and Portugal. The app will be the first scripted second screen app in several territories.

SPT’s second screen Hannibal app will synchronise to each episode as it airs live, and also uses audio watermarking technology that will trigger it to synchronise during any DVR and VOD playback. The app will be available through iTunes for all iOS mobile phones and tablets to accompany international premieres on AXN channels from April 2013. Users will be able to access exclusive Hannibal content, and access behind-the-scenes footage amongst others. Hannibal will premiere across East Asia on April 9.

Eric Berger, executive vice president, digital networks at SPT, said: “SPT’s second screen Hannibal app will be a first for drama series in many markets, breaking new ground for pay-TV. Hannibal is bursting with additional material and storylines that enrich the viewer experience through this app and which, thanks to the technology now available, we can synchronise live to any schedule, anytime.”