CCTV’s China’s Mega Projects
Cannes, France – Venevision International, a subsidiary of the Cisneros Group of Companies, and China Central Television (CCTV), the principal media company in the People’s Republic of China, have announced a deal for the broadcast rights of the Spanish-language edition of the documentary China’s Mega Projects.
Signed against the backdrop of the international market MIPTV 2013, the exclusive agreement was endorsed by Manuel Perez and MA Runsheng of China International TV Corporation (CITVC), sealing a significant alliance between the two media giants that provides access for both organisations to a potential audience that surpasses 1.5 billion people, the approximate combined population of the Ibero-American countries and People’s Republic of China.
China’s Mega Projects examines how China is building for its future at a pace and on a scale that the world has never seen.
“This is not simply another business transaction for television programming to be announced during MIPTV; this is a continuation of a long-standing relationship between CCTV and the Cisneros Group established more than five years ago by our Chairman Gustavo A. Cisneros and which is in essence a cultural exchange between Latin America and China as our respective programming, particularly our documentaries, are a reflection of our distinctive races and heritages,” emphasised Manuel Perez, Vice President & CFO of Venevision International. “Today’s agreement not only reinforces the Cisneros Group’s commitment to the Chinese market as part of our comprehensive strategy of global expansion, but also facilitates CCTV’s growing presence in Latin American markets, fueled by the high quality of its programming and the worldwide fascination with China’s unique culture and global economic clout, which are highlighted in this magnificent documentary.”
“Through the years, CCTV and the Cisneros Group have collaborated on a number of projects of this nature, and this particular deal follows the same model established for the production and distribution of the Spanish-language documentaries The Yangtze River and The Road To Revival, which became valuable assets in the Latin American market,” said MA Runsheng, reiterating Mr. Perez’s previous comments. “This deal is much more than a simple buying and selling of a product; we believe the cooperation between our two companies has been and will continue to be greatly beneficial for both of us, and our respective regions and audiences.
