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MIPTV: Euronews outlines its new corporate structure and YouTube deployment strategy

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MIPTV: Euronews outlines its new corporate structure and YouTube deployment strategy

April 10, 2013 by TVA Editor

Cannes – Euronews announced at MIPTV that it will be rolling out a new organisation that plays on the strengths of its 400-strong journalist staff and the quality of its editorial line. The product marketing and innovation department, a recently created cross-functional unit that acts as a matrix for anticipating the new ways in which news is consumed, is tasked with ensuring that Euronews’ media offering performs for users and consolidates its place among the world leaders. 

Among Euronews’ wide range of media products, the following are already available: 24/24 live TV signal; VOD; mobile applications for iPhone, iPad and Google Play; smart TV applications; digital radio; content onboard vehicles; and news produced for airlines and websites, as well as for the 16 YouTube channels. In addition, Euronews’ YouTube channels will offer a new subject hierarchy; a broader choice of playlists; a deeper theme-based search capability; and optimum responsiveness to world news in 13 languages.

Euronews, the world’s first-ever news medium to be given Multi Channel Network status by YouTube, has also announced the official launch of its Euronews Knowledge channel with YouTube with the contribution by Michael Stevens, publisher of Vsauce. This first-of-a-kind operation will be produced in partnership with the European Space Agency, in live and VOD formats.

Other Topics: Asian content, asian content news, asian entertainment news, asian media news, asian streaming apps, avod news, broadcaster news, Co-Productions, Content Distribution, content news, entertainment news, Euronews, Euronews Knowledge, European Space Agency, format licensing, format sales, k-drama news, media news, Michael Stevens, multi channel network, OTT news, pay-tv news, people and appointments, show distributor, YouTube

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