Cannes – Reed MIDEM has announced that Argentina has been named MIPCOM 2013 Country of Honour, which is set to take place during MIPCOM in October this year.

In partnership with the Argentine National Film Board (Instituto Nacional de Cine y Artes Audiovisuales), MIPCOM will organise a dedicated focus on Argentina’s television, film and digital media industries, featuring a wide range of programmes of high-level conferences, screening showcases, co-production matchmaking, and Argentine-themed networking events. The protocol was signed on the opening day of MIPTV 2013 by Reed MIDEM CEO Paul Zilk, and INCAA President Liliana Mazure.

The Focus on Argentina will run throughout MIPJunior (Oct. 5-6) and MIPCOM (Oct. 7-10). It will highlight Argentina’s world-renowned television and film production industry with the aim of providing the world’s entertainment executives the opportunity to discover the country’s rich content offering across drama, TV films, documentary and animation, in addition to co-production funding incentives and location scouting throughout Argentina.

“Argentina is a global TV production powerhouse, renowned for its international award-winning TV series and films,” said Laurine Garaude, Director of Reed MIDEM’s Television Division. “The Argentine National Film Board plays a critical role in supporting the growing contingency of independent Argentine producers attending our markets. This country focus at MIPCOM will invite delegates from across the globe to discover the diversity and richness of content produced across Argentina. We are thrilled to name Argentina as our 2013 Country of Honour.”