Network Ten has announced the appointment of Matt McGrath as Chief Brand Officer, effective immediately. In this newly created role, McGrath is responsible for brand communications, marketing and promotions.

Previously, McGrath was Chief Executive Officer and Executive Chairman of Y&R Brands Australia and New Zealand, and before that, Chief Creative Officer of George Patterson Y&R Australia and New Zealand. He has also worked for leading marketing services companies in London and Singapore.

etwork Ten Chief Executive Officer, Hamish McLennan, said: “I have known Matt for many years and he is without doubt one of the best creative and strategic minds in the Australian media and marketing sector. I am delighted he has agreed to join Network Ten to work on our external and internal marketing, including our messaging around our core programmes.”