Los Angeles – The Hub Network has announced that it has optioned the rights to a new series – KISS Hello Kitty (working title), based on the highly successful KISS x Hello Kitty line of products from Sanrio.

The animated series, which is currently in the initial stages of development, will feature the four KISS X Hello Kitty characters. The series will be produced by KISS Catalogue Ltd. and Sanrio, with KISS’s Gene Simmons slated to be one of the executive producers.