Singapore – AETN All Asia Network has announced that Duck Dynasty will be premiering on the HISTORY channel across Asia this month. The real-life series, slated to debut in Singapore on April 11, brought in 8.6 million viewers in the U.S. for its third season, with 5.0 million adults 18-49 and 4.9 million adults 25-54.
According to Trendrr TV, Blufin Labs and Social Guide, the season 3 premiere had more total activity across all major social media platforms than any other telecast on television for the night, with both episodes ranking number one and two, ahead of American Idol. Duck Dynasty features an eccentric Louisiana bayou family – The Robertsons – who turned a duck call invention into a multi-million dollar sporting empire.
“The Robertsons offer us a unique, off-the-wall family where tradition meets inventiveness and entrepreneurialism, born out of a passion for the age-old tradition of duck hunting. Duck Dynasty is a window into this slice of life in the Bayou – where squirrel pie is on the menu, camouflage is in the wardrobe, and mobile phones keep the business running from amongst the reeds. We are extremely excited to bring this phenomenal hit to HISTORY audiences across Asia” said Michele Schofield, Senior Vice President, Programming & Marketing at AETN All Asia Networks.
In Singapore, Duck Dynasty will be available to viewers when the first season premieres on April 11 on HISTORY (StarHub TV Ch 401).