Singapore – The channels division of NBCUniversal International Television announced that The Style Network is refreshing its brand and image by introducing a new look that it says appeals to women’s desire for living stylish lifestyles. The channel will refresh its logo, on-air look and tagline in Asia and around the world – following on from the North American refresh in mid-2012. The network rebrand will go into effect on-air in Asia from April 1, 2013.
Under the new tagline “Watch It. Love It. Style It.”, the channel will offer original, relatable and aspirational content that reinforces the channel’s vision to celebrate women whose desire to style every aspect of their lives varies from how they beautify themselves to how they enrich the world around them.
As part of the refresh, the Style circle logo is replaced with a classic midnight blue typeface accented by a splash of light blue. The new logo is mutable and will be filled in with different patterns and colours that reflect the ever-changing trends in fashion and stylish living while embodying how viewers see the world through a prism of Style.
Christine Fellowes, Managing Director, Universal Networks International, Asia Pacific, says, “Style’s new direction embraces our passion for beauty, fashion and all things Style. With a new attitude, a bold new on-air look and a versatile new logo, the refreshed channel is current, passionate, glossy and an approachable authority on all things ‘style’. The all-new Style Network will be the destination that fuels women’s insatiable appetite for looking great and living stylishly.”
As part of the channel refresh, Style is launching the brand new series House of Fab featuring Kimora Lee Simmons as she runs her new shoe empire, and a home-makeover series Built, with gorgeous male models. Meanwhile, the refreshed Style will continue with fan favourites Giuliana and Bill, Jerseylicious and Glam Fairy.
Beyond Asia, the refreshed Style also rolls out in all other markets including Australia, UK, South Africa, EURA (Portugal, CEE) and Middle East.
