Keshet International (KI), the global distribution arm of Israel’s Keshet Media Group, has announced the appointment of Kanwal Hayer, who joins as Senior Sales Manager, Asia and Middle East. Kanwal’s first outing will be at MIPTV in Cannes in April, where Keshet International will introduce new non-scripted formats, along with their highly successful reality dating series Girlfri3nds, which has been renewed for the second season with ITV2 in the UK.

Kanwal will be based out of Keshet International’s new London office together and will report to Keren Shahar who is Head of Sales and Acquisitions. Kanwal’s appointment will see him taking lead for sales in UK & Ireland, Asia, India, Middle East, Africa, Hungary, Romania, Slovakia, Czech Republic, Poland, Lithuania, Latvia, Estonia, Belarus, Moldova.

Prior to joining Keshet International, Kanwal worked at Pokémon International and has over 12 years of experience in the TV industry.