Singapore – Paul Dempsey, incoming President, Global Markets has named Joyce Yeung as Executive Vice-President, Asia. Yeung will be responsible for running all of BBC Worldwide’s businesses in the region. She is responsible for the P&L, business development and delivering revenue and profit growth across all businesses in Asia which will include channels, TV sales, consumer products and production.

The appointment, which officially starts on April 2, follows the reorganisation of BBC Worldwide to further increase its focus on international markets, enabling it to capture future growth opportunities around the world. The reorganisation will see the business reconfigured from divisional to geographic lines of management. As a result, BBC Worldwide’s existing structure, primarily based around five global divisions, will cease to exist. Instead, P&L ownership and primary commercial accountability will move closer to its customers.

Yeung joined BBC Worldwide in March 2006 as Senior Vice President & General Manager for BBC Worldwide Sales and Distribution business in Asia. She leads BBC Worldwide’s content distribution activity across television and digital platforms, as well as format licensing, DVD and consumer products, with sales offices in Hong Kong, Beijing, Tokyo, Singapore and Mumbai. Prior to joining BBC Worldwide, Yeung was VP sales and business development for Sparrowhawk Media, now merged under NBC Universal. In addition, she managed the distribution of a bouquet of channels as well as developing entry strategies and joint venture opportunities with third party channels. Before that, Yeung worked for Disney International Television Asia Pacific for 11 years where her last role was Executive Sales Director.