Indonesia – Viacom International Media Networks (VIMN) Asia has announced a three-year exclusive renewal of Nickelodeon’s branded block package with one of MNC Media’s subsidiaries, a free-to-air Indonesia broadcaster, PT Global Informasi Bermutu popularly known as Global TV, that includes Nickelodeon properties like SpongeBob Square Pants, Dora the Explorer, Go, Diego, Go!, Avatar, The Legend of Aang and Teenage Mutant Ninja Turtles.

The deal also appoints another MNC Media subsidiary, PT MNC Lisensi Internasional (MNC Licensing) as the new Consumer Products Licensing Agent of Nickelodeon properties in Indonesia. 

“Global TV and MNC Media have collectively been a long-time partner with Viacom for more than 11 years, since 2001,” said David Fernando Audy, Director, GlobalTV and MNC. “Now we are deepening that partnership with not only the renewal of Broadcasting TV license, but also in the area of consumer product licensing, where MNC Licensing as our affiliate, is being appointed by VIMN as the new licensing agent for Nickelodeon in Indonesia. This move to consumer licensing product is one of MNC Media’s initiatives that always seek to expand and to diversify within the ordinary course of our media business.”

The collaboration between VIMN and Global TV has seen a couple of key initiatives over the last 11 years that helped put Indonesia children and youth on the map, including Indonesia’s first Nickelodeon Kids’ Choice Awards in 2008, which will air for the sixth consecutive year on Global TV this year.