Lee Soo Hui, Vice President of Media Business Unit, StarHub (left); and Natasha Malhotra, General Manager, Branded Media Content, The Walt Disney Company, Southeast Asia (right) posing with Marvel superhero Spide-Man.
Singapore – The Walt Disney Company Southeast Asia (TWDC SEA) together with StarHub, will launch Disney XD, a brand new kids channel in Singapore, on March 16 at 10am. The channel is the first High-Definition Kids channel offering on StarHub TV (Disney XD HD – Channel 360), and will be available on the StarHub TV Kids Basic Group (Channel 310) and on Starhub’s Internet TV service TV Anywhere. The channel will air in English and Mandarin.
Targeted at kids aged 6-14 years, Disney XD will be a boy-focused, girl-inclusive channel offering for the Singapore market. Viewers will have access to a programming mix comprising original Disney XD series, action/ adventure movies, animation and anime and sports entertainment. Disney XD will be the TV home of new Marvel series featuring superheroes such as Spider-Man, Iron Man, Hulk, Thor, and introduce dynamic stories full of action, adventure and heroism to a whole new generation. The channel will also feature original Disney XD series including the martial arts comedy Kickin’ It, turbo-charged animated series Motorcity and the fun animated series Kick Buttowski – Suburban Daredevil and the hugely popular 2D animated comedy Phineas & Ferb.
“Disney XD reflects the lives of the young Singaporeans through its creative storytelling – the spirit of self-discovery and accomplishment. Whether it’s scoring the goal, nailing the trick, mastering the riff or getting to the next level, the channel’s storytelling entertains and inspires kids to keep trying no matter what the outcome,” says Natasha Malhotra, General Manager, Branded Media Content, The Walt Disney Company, Southeast Asia.
Malhotra also tells TV ASIA Plus that among the Disney group of channels, the focus for 2013 is definitely on Disney XD. While acknowledging that similar content can sit on both the flagship Disney as well as Disney XD, the differentiating factor is the distinctive values that both channels represent. Disney content will continue to be family-oriented while Disney XD content will be action-packed’, “boy-focused” but “girl-inclusive” high-octane content.
“The launch of Disney XD is an extension of the longstanding relationship between StarHub and Disney. We first introduced Disney to Singapore viewers when we added Disney Channel to our pay-TV line-up in 2000. Today, we are excited to be the first to bring Disney XD to Singapore. In line with StarHub’s constant efforts to add flexibility to the enjoyment of content, our customers can also take Disney XD with them wherever they go via their laptops or tablets with our multi-screen platform, TV Anywhere,” said Ms Lee Soo Hui, Vice President of Media Business Unit, StarHub.
Disney XD and Disney Junior will be available on TV Anywhere via starhubtvanywhere.com from March 16. Additionally, Disney On Demand – a catch-up channel offering all the best programmes from Disney Channel, Disney Junior and Disney XD as well as regular special content and stunts, will also be launched on StarHub’s channel 313.
