Hong Kong – Celestial Tiger Entertainment (CTE) announced today the appointment of Rupi Sagoo as Director, Content Sales and Distribution for Japan and Korea. Sagoo, based out of CTE’s Hong Kong office, will report to Wendy Reeds, Executive Vice President, Content Sales and Distribution.

Sagoo will be responsible for driving the distribution of Lionsgate’s television content as well as sales of Lionsgate’s vast library of feature films which includes Summit Entertainment’s film portfolio, and the Miramax Films library to Japan and Korea. Meanwhile, Jenny Suen, Director, Content Sales and Distribution, will continue to oversee CTE’s content distribution in Greater China and Southeast Asia.

Prior to CTE, Sagoo served as VP, Sales Practice Management at HSBC, and was responsible for setting up the new client communications department in Hong Kong. This involved creation of sales tools, launch and maintenance of an internal database and on-going support for 260 Sales Managers in the Asia region. Before HSBC, Sagoo served as Director of Programming & Acquisitions for FX and Fox Crime at Fox International Channels (FIC) and worked on the launch of Fox Movies Middle East. During her tenure she brought numerous Golden Globe and Emmy-nominated shows such as Mad Men, Nurse Jackie, Glee, Modern Family and Californication to the entertainment channels. Post-merger, she assumed the position of Channel Manager for Star World. Her success led to her being voted Asia’s Most Influential Buyer for TV Series in 2009.

Prior to FIC, Sagoo was Senior Programming Planning Manager in the Central Programming department at Viasat Broadcasting. She worked on all aspects of channel strategy and implementation for Viasat 3 Hungary, DTV Russia, TV Prima Czech Republic, TV3 and TV3+ Denmark, including ad hoc projects on the Baltic States and other Scandinavian territories.