Hong Kong – CASBAA’s first Forum of 2013 – the Myanmar in View forum – saw more than 100 delegates and speakers explore and discuss the opportunities and pitfalls of the multichannel TV industry in the country.
Headlining the roster of respected speakers at the forum was U Tint Swe, Director-General, Myanmar Radio and Television, Ministry of Information, The Republic of the Union of Myanmar.
During the opening session, U Tint Swe was optimistic that the media business will grow over the next five years as reforms and processes become more institutionalised. However, he also outlined the challenges facing the development of the industry including shortages in human capital, dependable electricity, money and investment in technologies and media training and education – which will require support from the international community to remedy.
Held in Singapore on February 27, industry leaders and experts also shared their opinions on topics ranging from international content for the country’s pay-TV ecosystem and its overall untapped advertising potential, to its nascent DTH industry.
“We were extremely encouraged by the tremendous turn-out and reception for the Forum,” said Christopher Slaughter, CEO, CASBAA. “This tells us that there is great interest in doing business with Myanmar and that people are hungry for information about the market.”