Singapore – Brightcove, a global provider of cloud content services, has announced the general availability of a comprehensive monetisation solution for HTML5 video, including support for VAST-compliant pre-, mid- and post-roll ads, a new HTML5 video player API for dynamically setting and changing ad policies, as well as HTML5 video plugin support for leading ad servers from FreeWheel, Google, Videoplaza and YuMe.

With this announcement, the Brightcove Video Cloud online video platform provides ad-supported media companies with a full suite of capabilities required to reliably and consistently maximise the revenue potential of their online video initiatives across desktops, mobile devices, and a diverse universe of operating systems and Web browsers.

Over the past year, Brightcove has invested in its Smart Player framework, adding an abstraction layer that automatically adapts the video experience to account for operating system and browser inconsistencies. Brightcove’s Smart Players give media companies the confidence that their ad integrations will work consistently and reliably across both HTML5 and Flash-based desktops and mobile devices, while also making it easy for advertising partners to build integrations.

The Smart Player framework also enables media customers to future-proof their online video investments and advertising strategies by providing support for new platforms and operating systems as they come to market, such as Windows 8.