New York ­– YOU On Demand Holdings has launched a full suite of entertainment offerings with a multi-platform marketing campaign targeted to begin on February 10, the start of the Chinese New Year. The initial phase of the multi-tiered launch offers China-based consumers several VOD choices including Transactional (TVOD) and Subscription (SVOD).

TVOD provide users on demand access to all the latest Hollywood releases and independent movie titles at a retail price of US$1-$2. Some of the popular titles that users can expect include Marvel’s The Avengers, Transformers: Revenge of the Fallen, Star Trek (2009) and The SpongeBob SquarePants Movie. SVOD enables users to choose among two monthly Netflix-type subscription packages at US$3-$5, each with access to popular titles. The first variation, branded as YOU Cinema On Demand, includes a variety of Hollywood library titles while the second, CHC Cinema On Demand, offers exclusive access to locally-produced movies.