Turner Broadcasting has greenlit a fourth series of award-winning children’s TV show LazyTown.
Meanwhile, a brand new third series of the TV show (comprising 13 new half-hour episodes) has just been produced. It premieres this spring in the UK and rolls out worldwide throughout the rest of the year.
Turner Content Solutions Asia Pacific, the syndication sales division of Turner International Asia Pacific, is now offering the entire LazyTown catalogue in its Asia Pacific slate. Currently available alongside the third season are the first (33×30’) and second (18×30’) seasons. Upon completion, season four will also be available, along with LazyTown Extras (1×60’) and LazyTown Action Time! (26×15’) which complete the total offering. LazyTown will air later in 2013 in selected countries in Asia on Turner’s new preschool channel Cartoonito.
Acquired by Turner in September 2011, LazyTown is a global entertainment brand dedicated to promoting health in a fun and entertaining way to young children and their families.
LazyTown charts the exploits of superhero Sportacus and his resourceful young friend Stephanie as they attempt to foil the madcap plans dreamt up by arch rival Robbie Rotten to make their town the laziest in the world. Filmed in high definition and with a clever mix of live action, puppetry and CGI, the new series will be supported comprehensively both on and off-air, including through a wide-ranging licensing and merchandising rollout, high level health-related promotional campaigns and online games.
“LazyTown is a key element in Turner’s strategy to grow its pre-school channel brand Cartoonito into a global force,” says chief content officer for EMEA, Michael Carrington. “We’re thrilled with the way the latest series has worked out. As well as the return of all the much-loved characters, there’s a host of exciting new stories, some cool new gadgets and a fabulous new actress in the role of Stephanie. Series 4 goes into production very soon in our LazyTown studios in Iceland and promises to be even more innovative, engaging and energetic.”