London – Turner executive Rani Raad has been appointed Executive Vice President & Chief Commercial Officer, CNN International.

Raad will be responsible for the commercial strategy and vision of CNN International and will oversee its advertising sales, content sales, business development, international research and marketing activities. Additionally, Raad will keep his current responsibilities, managing Turner Broadcasting’s operations in Turkey, the Middle East and Africa.

This appointment follows a decision to directly align all of CNN’s international commercial activity into one organisation.

Gerhard Zeiler, President Turner Broadcasting System International, said: “We are simplifying the organisation and establishing clear responsibilities. Rani is the logical choice for this ambitious challenge due to his track record leading CNN’s global commercial initiatives and his vast international network.”