Singapore – CNBC has appointed Pauline Seow to its Asia Pacific team as Regional Sales Director of Advertising Sales for Hong Kong, Taiwan and the Philippines. Seow will report to Junji Sumitani, Vice President, Advertising Sales, CNBC Asia Pacific, and will be based in Hong Kong. She will assume her new role immediately.
Seow will lead the development of integrated solutions across CNBC platforms spanning digital, TV, mobile and events. In addition, she will manage relationships with clients and advertising agencies while enhancing CNBC’s brand representation across these key markets.
Seow has over 20 years of branding, marketing and advertising sales experience in Asia Pacific. Before CNBC, Seow was a Client Services Director at FOX International Channels, responsible for managing its regional client services team delivering integrated customised client solutions across all the Fox brands. Prior to this she was with UBS as Director of Brand and Advertising and then Business Marketing Director, overseeing the marketing, planning and strategy for the Investment bank.
Previously, Seow was the Regional Advertising Director at Forbes Magazine where she managed the magazine’s Hong Kong office, successfully growing the advertising and conference revenue and overall market share for the brand. She was also the Regional Sales Director for Time Warner Inc. where she was responsible for managing the Singapore sales office, increasing advertising revenue and building brand awareness for Asiaweek magazine.