Singapore – MediaCorp closed a licensing deal with Asia Travel TV (亚洲旅游台) in December 2012 for 61 hours of variety programmes, making the deal one of the largest volume of content sold to a single channel in Taiwan.

Asia Travel TV has selected and acquired IPTV rights for mainly food and travel related programmes which include Bliss Seeker, Food Source 3, Footprint Asia, Jobs Around The World, Juz Noodles, Quaint and Street Smart. This is not the first time Asia Travel TV has closed a bulk deal with MediaCorp. The satellite channel also acquired the IPTV rights of more than 70 hours of food and travel programmes during the first half of 2012.

Mr Tang Yun Leung, Vice President of Content Distribution, MediaCorp, said: “Asia Travel TV has been extremely supportive of MediaCorp-produced content. They have acquired a total of 130 hours of variety content from us last year alone, so this is a strong testament to the quality and relevance of our variety production to Asian broadcasters. We will continue our efforts to strive for production of more unique and relevant content as demand for variety programmes increases in the region.”