Hong Kong – Fashion One Foundation, a non-profit organization dedicated to raise awareness of poverty, human trafficking, charity aid, education and environmental issues, has announced the collaboration with international anti-human trafficking advocate organization, Fashion Hope.

This partnership between Fashion One Foundation and Fashion Hope, with the help of partner organisations such as Bigfoot Entertainment, Fashion One Network, Traffic Jam and MTV EXIT, aims to further build awareness and raise funds to support frontline organisations that help, rescue, shelter and rehabilitate survivors of human trafficking.

Fashion One Foundation officially began its collaboration with Fashion Hope on January 11 in support of ‘Human Trafficking Awareness Day’ by sponsoring the worldwide premiere of Bigfoot Entertainment’s feature film, The Girl With No Number. Fashion Hope will also co-brand with the foundation, to raise awareness towards human trafficking by bringing the movie to this year’s Sundance Festival on January 17. In the following months, The Fashion One Foundation and Fashion Hope will work together to produce content focused on human and environmental awareness.

“Fashion is about freedom of expression and personality while also bolstering self-confidence and esteem. It is a natural fit for the fashion industry to therefore reach out to those who don’t enjoy such freedoms – who are broken, suffering and living a life of shame not of their own choosing. The fashion industry is also well placed to set an example by supporting fair trade supply chains, literally freeing people from slavery around the world. FASHION can indeed provide HOPE,” said Paul Myhill, Fashion Hope’s advisor and president of Traffic Jam.