Singapore/London – BBC World News has appointed Linda Yueh as Chief Business Correspondent, a new position based in Singapore. Yueh will travel extensively throughout Asia and globally to cover the main economics and business news stories. In addition to reporting across BBC outlets on TV, radio and online, she will host her own weekly business programme that will provide expert commentary and insight into business, political and macro-economic trends.
Jon Zilkha, Head of the BBC Business and Economics Unit, said: “We are delighted that Linda has chosen to join the BBC at a time when audiences are looking to us to guide them through the enormous challenges and changes in the world economy. No one could be better placed to help us tell the vital story of China’s continuing growth and what it means for the rest of the world. Linda’s knowledge and insight will be a terrific addition to our reporting team led by Robert Peston and Stephanie Flanders.”
The BBC has invested heavily in new programmes and facilities for its international news channel, as it seeks to build on recent successes building audiences and reputation worldwide. Last week, the channel unveiled a new look when it re-launched from its new studios in central London. A refreshed schedule includes a new daily programme, Global, presented by long-time BBC News presenter and reporter Jon Sopel. Other recent appointments include Yalda Hakim, one of Australia’s brightest international journalists who joined the channel as a current affairs correspondent and presenter for a new weekly current affairs programme which goes on air in the Spring.
Linda Yueh was most recently the London-based Economics Editor for Bloomberg Television and brings with her a wealth of experience in business journalism. Prior to joining Bloomberg, she was a full-time economist and a regular media commentator. She earned her PhD (DPhil) in economics from Oxford University, after obtaining degrees from Yale, Harvard, and New York Universities. Yueh is the author of several books on economics and business, including three on China.
