Hong Kong / Munich – Chinese broadcaster CCTV  has picked up Red Arrow International’s game show You Deserve It. Titled Wei Ni Er Zhan (I Fight for You) locally, the show premieres during prime time on CCTV 1 in January 2013.

Red Arrow Entertainment Group helped set up the production for the game show in cooperation with CCTV. Together with German lighting designer Jerry Appelt and set designer Florian Wieder, Red Arrow was consulted on developing the look and feel of the Chinese version. Red Arrow’s creative team together with lighting director Marcus Bossdorf and Dutch company IT4TV, who handles the show automation and all video play out to a total of 600square meters of LED projection walls, oversaw the implementation on set.

“What a project: It was amazing being on location in China, assisting our partners at CCTV in creating the perfect show for their needs. Ranging from lighting and set design to visual effects, Red Arrow’s 360° consultancy approach goes far beyond creating and distributing a format, as we help our clients build the ideal brands for their territory,” said Michael Schmidt, Group Director, Creative Operations at Red Arrow Entertainment Group.