ITV Studios Global Entertainment (ITVS GE) has signed a new deal for ITV Studios’ hit format Popstar To Operastar with Vietnamese production company Cattiensa. Cattiensa will produce an 8 x 90’ series to air on VTV3 in Vietnam in 2013.
Augustus Dulgaro, SVP, Asia Pacific, ITV Studios Global Entertainment, said: “We’re delighted that Vietnamese viewers are going to have the opportunity to see their favourite popstars take on the challenge of opera. The outstanding performance of Popstar To Operastar in Korea has demonstrated the appetite for this creative series in Asia and we look forward to securing further deals for the format.”
According to ITVS GE, Popstar To Operastar has already proven successful in Asia for CJ E&M South Korea’s tvN channel, with two series now produced. The first series almost tripled the channel’s primetime average.