Mumbai/New York/Englewood, Colorado – Reliance Entertainment Digital’s Indian movie-on-demand service BIGFLIX, and Reliance Broadcast Network’s variety entertainment channel BIG MAGIC INTERNATIONAL, have announced their tie up with DISH, the leading international pay-TV provider in the U.S. This association is targeted at the burgeoning South Asian diaspora in the U.S., offering DISH customers a variety of BIGFLIX movies and handpicked properties from BIG MAGIC INTERNATIONAL.

BIGFLIX provides DISH customers with more than 1,000 online movies in Hindi, Tamil, Telugu, Malayalam and Bengali. Users can login to www.bigflix.com with their DISH id to view the movies instantly. BIGFLIX offers the latest releases, classics, dramas, thrillers and action films, with plans to add up to 30 popular movie titles per month.

Commenting on the tie up, Manish Agarwal, CEO, Reliance Entertainment Digital said, “There is a huge dearth of a South Asian movies-on-demand destination in the U.S. DISH is one of the largest entertainment providers in the U.S. and the right partner for us to reach South Asians and showcase BIGFLIX’s extensive Indian movie catalogue. I am certain that through this association South Asians now shall be able to catch up on their favourite Indian movies at a click of a button.”