Singapore – HBO Asia and Eros International has made a joint to launch two new premium advertising-free movie channels, HBO DEFINED and HBO HITS, in India. This alliance  will provide for the development of both HBO’s existing formats for India as well as the creation of original content for the Indian television market and international distribution.

“I’m very excited about building the Eros brand in Premium Pay Television, particularly with an industry leader such as HBO Asia. There are few global companies that have mastered the premium film and TV space like HBO and their global success says it all. We look forward to cultivating new spaces together in India and especially the development of HBO content for TV and online,” said Kishore Lulla, Executive Chairman of Eros International.

“The opportunity to work with Eros, who has such a visibly dominant presence in the Indian film and entertainment arena, is tremendous and together we will aim to deliver a first class cinema experience in the comfort of your home, 100% advertising free,” said Jonathan Spink, CEO of HBO Asia. “We are equally excited to work with Eros in developing compelling original content for the Indian audience. We look forward to more good things to come.”