While ABC Commercial, ACTF, Beyond, and Flame Distribution are not new entrants to ATF, the four distributors have decided to join forces to form the first Australia Pavilion at the annual market held in Singapore this year.
“The Australian Pavilion came about quite organically and through the spirit of co-operation and camaraderie between the companies involved. At the last ATF, the four distributors decided we would like to form a pavilion which made it more efficient for both the distributors and clients to maximise time and business at the ATF. We hope this will offer a better experience all round for our clients,” said Joanne Azzopardi, Vice President, International Sales Australasia, Beyond.
Natalie Lawley, Manager of Content Sales at ABC Commercial said: “The Australian Pavilion was formed to provide a more efficient client experience for buyers, and also to support the profile of blue chip content from Australia. Together, through the Australian Pavilion, we are able to provide a consolidated platform to showcase our high calibre of content and provide a sustainable way for companies to attend ATF. This is a very exciting development for all involved and we anticipate it will be a huge success.”
Highlights from the Australia Pavilion
ACTF
Dancing Down Under
Duration: 10 x 24’
An observational series that follows the amazing adventures of a group of Australian kids as they compete for the winner’s trophies in the crazy world of Irish Dancing. What happens to them, their families and teachers along the way is dramatic, funny and tragic as they dance against the best of the best in the world.
ABC Commercial
Search for the Ocean’s Super Predator
Duration: 1 x 60’ HD
In the hidden depths of Australia’s wild Southern Ocean, a great white shark is savagely attacked one hundred metres below the sea’s surface by a far larger and faster mystery predator. An electronic tracking device attached to the great white records a high-speed underwater chase, six hundred metres deep, before the shark and its tag are savagely devoured. This is the story of a super predator’s epic underwater attack that leads investigators to a mysterious and powerful natural phenomenon that, for a few short weeks each year, attracts the ocean’s most fearsome predators.
Beyond Distribution
The Years That Made Us
Duration: 3 x 60’ HD
This is a look into the events that laid the foundation for Australia in the 21st Century. Between 1919 and 1939, Australia turned from a rural backwater of the British Empire to a South East Asian nation. Award-winning journalist and author Chris Masters investigates the tumultuous 1920s and 30s and tells the story of parents, grandparents and greatgrandparents who survived crisis after crisis and laid the groundwork for the nation we know today. In a personal journey that takes in big-picture history and his own family’s story, Chris explores the idea that Australia’s response to the tumultuous 21 years was unlike that of any other country.
Flame Distribution
Lyndey Milan’s Christmas Kitchen
Genre: Lifestyle/Food
Duration: 2 x 30’ HD (also available as interstitials)
Celebrate Christmas with the Australian food and wine luminary, Lyndey Milan. Over two episodes Lyndey will explore traditional Christmas fare as well as put a contemporary spin on the festive table.
Newcomer:
Israeli content distributor, Keshet International, will debut at the ATF this year. Keshet’s catalogue are provided by its in house productions and independent producers spanning across genres such as entertainment, reality, drama, factual, news and current affairs. The Israeli media company, formerly known as Keshet Formats, will bring scripted and non-scripted formats to ATF including a recently acquired docu-comedy format, Dear Neighbours, Help Our Daughter Find Love.
Keshet’s rise to fame in the distribution world came about when its scripted format, Prisoners of War, was adapted as Showtime’s Emmy-winning Homeland. Homeland received instant ratings success and rave reviews when it premiered on Showtime in October 2011.
“We’re looking to develop close relations with Asian TV channels and producers in order to get our formats produced in the region. Keshet has been very successful in Europe and the US and it is only natural for us to enter the fast growing Asian market. The equation for a successful show is: great format, strong broadcaster and talented local creator/ producer. Our aim is to implement this formula in as many markets as possible,” said Alon Shtruzman, Managing Director, Keshet International.
