Brightcove, a global provider of cloud content services, has announced that New Zealand’s national broadcaster Television New Zealand (TVNZ) will launch a new on demand catch-up TV app for Apple iOS and Google Android devices using the Brightcove App Cloud mobile app platform.

“Like many broadcasters, we have had to redefine the way we deliver video to devices to ensure we are reaching our full audience with secure, high quality content experiences,” said Tom Cotter, general manager of digital media at TVNZ.

TVNZ’s new on demand smartphone and tablet app will allow viewers to watch full, advertising-supported episodes of popular TVNZ programmes such as Grey’s Anatomy, One Born Every Minute, The Mentalist and The Amazing Race Australia, while also ensuring the content is protected thanks to Brightcove’s support for digital rights management (DRM) technologies like Google Widevine and Adobe Access.

App Cloud’s hybrid app development model enables TVNZ to provide the quality experience and functionality by combining HTML5 and native code. This provides maximum cross-platform leverage while taking advantage of the power and performance of native features at the same time.

App Cloud makes it easy for TVNZ to continuously optimise the performance of the app, measure the effectiveness of different content and enable dynamic updates to the app in the future. It also provides an open native plug-in architecture, includes built-in integrations with major third-party technologies from Google and comScore, and provides intelligent push messaging.