Beijing, China – NDS, now part of Cisco, announced that it is collaborating with one of China’s largest cable operators, Sichuan Cable TV Network (SCTV), to deploy advanced functionality that will provide an enriched subscriber experience with greater flexibility for over 15 million subscribers.

Highlights:

• SCTV are utilising the two-way nature of their network to provide subscribers with more flexible viewing, including the ability to catch-up on missed programmes, restart LIVE TV and personalise their service through features such as “My planner”.

• In addition, SCTV are introducing additional revenue generating opportunities including EPG advertising solutions that enable ads to be addressed to a specific region, county or subscriber profile; HDTV, Video on Demand, multi-room offers and interactive features including games, flight info and the lottery.

• Providing a solid and scalable technological underpinning, NDS solutions are enabling the seamless deployment of these new features across the entire consolidated provincial SCTV network.

• SCTV employ a number of solutions from NDS, including NDS MediaHighway set-top box middleware, XTV DVR technology, an electronic programme guide (EPG) and NDS Dynamic advanced EPG advertising.

Sue Taylor, Vice President and General Manager, Sales, Asia Pacific, NDS, commented: “SCTV are taking great steps to provide their subscribers with the best possible experience across their entire network – a substantial task, and one that we are extremely proud to be working with them on in such close collaboration. With underpinning technologies from NDS, SCTV have the foundations to enable continued innovation and enhancement of their service and we are excited to support them in their next endeavour.”