Mumbai, India – NDS, now part of Cisco, has presented solutions that enable the streamlined and cost-effective deployment of digital pay-TV services in India during the recent SCaT India 2012 exhibition.

Addressing all tiers of operators, NDS’s technologies provide cost-effective and future-ready solutions to support its customers through the digitization process as they expand their services.

“Underpinned by NDS technologies, DEN is one of the fastest-growing MSOs in the Indian cable TV industry. The programme to digitalise cable TV networks has significantly changed the dynamics of the market; and innovation and time-to-market now dominate. NDS has effectively partnered with us to deploy new technologies and next-generation services such as interactive TV and HD,” says S.N. Sharma, CEO of DEN Networks limited.

“The Indian pay-TV industry is in a state of flux and our role as solutions provider is to support our customers through this transition by providing the most effective technologies and a differentiated, revenue generating platform that enables them to satisfy and grow their subscriber base,” comments Jayant Changrani, Country Head and General Manager of NDS India.

Some of NDS’s demonstration included solutions with additional revenue generating opportunities including DVR functionality, VOD, progressive download, interactive services and HD; and customisable electronic programme guides.