Asia Pacific – FOX One Stop Media (FOSM), FOX International Channels’ (FIC) integrated ad sales solutions arm, has announced that it is now offering advertisers a new way to engage their audiences through interactive video pre-roll ads. As online video consumption continues to grow, FOSM has partnered with video technology company, Innovid, to bring its advertisers the latest video solutions. Innovid’s iRoll formats will be added to the portfolio of online advertising products under  FOX, FOSM’s international digital ad network, to enhance customer experience.

iRoll formats allow advertisers to insert interactive elements in video which could include games, contest entries, coupons and any other creative ideas that capture viewers’ attention, as well as sharing capabilities across various social networking sites, In addition, iRoll has the ability to shorten the sales cycle for marketers, with shopping features that turn any video player into an online store. 

“With iRoll we can now marry the visual strength of TV and video with the interactivity people expect from the web” said Simeon Dawes, Senior Vice President, FOX One Stop Media, Asia Pacific and Middle East.