Hong Kong – Fashion One, the international channel for fashion, entertainment and lifestyle programmes, has announced the launch of their channel on First Media, a provider of pay-TV services and broadband communication network in Indonesia. The channel commenced telecast on First Media Channel 353 yesterday, November 1.

Broadcasting the latest in fashion, entertainment, lifestyle news, profiles of A-list celebrities, luxury brands, holiday destinations and red carpet events, Fashion One will also deliver a lineup of original programming of reality shows, documentaries, beauty tips and street styles.

“This is a historic moment for Fashion One in Indonesia. First Media is a highly valued partner and we are very pleased about the cooperation in providing our audience with an exceptional visual experience in high definition. With the high economic growth in the country, we will keep working closely with First Media team to build a long-term relationship of mutual benefit,” said Ashley Jordan, CEO of Fashion One.

“We have succeeded in launching the first HD TV quality programs for the first time to Indonesia homes and we are proud to be the first to launch Fashion One HD in Indonesia that represents another breakthrough service by First Media,” commented Dicky Moechtar, Director PT Link Net.

The channel will debut with an original reality series, Eco Fashion, a new docu-series that will feature environmentally sustainable fashion. Hailing from various countries, the forerunners of eco-friendly fashion will use innovative techniques of re-cycling, re-purposing and re-using.