BBC Worldwide has launched Earth Unplugged, a new YouTube channel from BBC Earth, BBC Worldwide’s global natural history brand.

Earth Unplugged has released a trailer for the channel that will feature new films created for a digital audience by BBC Earth Productions, which is primed to become a destination site for wildlife and nature. Earth Unplugged is BBC Worldwide’s first original-content channel for YouTube and forms part of the company’s plans to build a true consumer facing multi-channel network on the platform.

“With Earth Unplugged we’re seeking to connect a new audience with the world around them. YouTube offers a fantastic opportunity to reach people and grab their attention with innovative nature content that will captivate and inspire,” said Amanda Hill, Managing Director for BBC Earth at BBC Worldwide.