London – Banijay International’s original diving format, Stars In Danger: High Diving, has been licensed to China’s leading satellite broadcaster Jiangsu Satellite Channel just ahead of next week’s Asia Television Forum (ATF).

Soon to go into production, 10 x 90’ episodes of the popular format are to air in a prime time weekend slot from the second quarter of 2013. The show will be produced in-house by Jiangsu TV.

Like the original German format, devised by Banijay Group company Brainpool and airing on ProSieben since 2004, the local adaption will see celebrities given a crash course in diving under the instruction of China’s most elite professionals before facing their fears and taking to the high diving board. Taped in front of a live audience on location in an Olympic-size swimming pool, Stars In Danger: High Diving will feature stars from the worlds of music, TV, film and pop culture plunging into a whole new discipline.

Jiangsu Satellite Channel is the latest in a series of broadcasters which have licensed the format. Stars In Danger: High Diving has also recently sold to Fox US, TV2 Norway and TV3 Sweden.

Karoline Spodsberg, Managing Director Banijay International said, “China is becoming an increasingly important format market, as we see more and more international hit formats travelling there. I’m delighted to be partnering with China’s most popular satellite channel, Jiangsu, which reaches upwards of a billion viewers.”