Hong Kong – Qin Jia Yuan Media Services Company Limited (QJY) has formed a joint venture with China TV Copyright Protection Center (The Center) and Beijing Huaxia Yinghao Business Services Limited (Huaxia). The joint venture, called Beijing Guoguang Huaxia Culture Media Company Limited (Guoguang), commenced business in Beijing recently, and is principally engaged in the distribution of foreign films and TV programmes for broadcasting in new media in mainland China.

QJY, which has a 45% stake, is the largest shareholder of Guoguang. Dr. Leung Anita Fung Yee Maria, chairman of the board of directors of QJY, and Guo Hong, an executive director of QJY, have accepted the invitations to act as chairman and chief executive officer of Guoguang, respectively.

The Center, one of the major joint venture partners, is a business unit under the State Administration of Radio, Film and Television (SARFT), and is engaged in the provision of domestic and foreign films and TV programs.

Guoguang has four divisions, namely programme acquisition, preliminary examination, copyright monitoring and program distribution. Being the largest shareholder, QJY will bear all procurement and operating expenses of Guoguang and will enjoy returns on its investment on a preferential basis.