Singapore – Outdoor Channel (Asia) has signed a strategic cooperation with Asia’s outdoor production specialists, Spontaneous Combustion Productions (SCP).
Under the partnership, Outdoor Channel will broadcast the Ordos Adventure Challenge and Wulong Mountain Quest adventure races, and will also work with SCP to develop other outdoor entertainment related programming from Asia and especially China.
Gregg Creevey, Managing Director – Multi Channels Asia, said, “SCP specializes in producing adventure sport in challenging outdoor environments, and the Ordos Adventure Challenge and Wulong Mountain Quest adventure races are prime examples. This partnership is part of a broader initiative to develop a slate of China focused programming that highlights the burgeoning outdoor leisure market in China.”
Richard Kimber, Executive Producer, SCP, said, “We are really excited to secure Outdoor Channel as a strategic partner to give us a broader platform for showcasing some of Greater China and Southeast Asia’s top adventure and extreme sports programming.”
The Ordos Adventure Challenge, which spans the stunning grasslands, deserts, rivers and gorges of Inner Mongolia, and the Wulong Mountain Quest, held in the beautiful surroundings of Wulong County, Southern China, are two of the world’s top adventure races. They offer some of the biggest prize purses in adventure sport of up to US$ 200,000, and have already attracted some of the world’s top-ranked adventure racing teams.