FremantleMedia Enterprises (FME) has announced a raft of new licensees in the UK and Ireland for their hit pre-school series Tree Fu Tom, currently the most-watched show of 2012 on CBeebies.

The latest deals cover a wide range of partners and categories including: Blues Clothing for daywear; MV Sports for wheeled toys; Flair for arts & crafts; VMC for accessories and dress up; Gemma for greeting cards and party products; Ravensburger for puzzles; Egmont for annuals; and Rainbow Productions for character costumes.

The latest round of signings are in addition to current partners Giochi Preziosi, who are the master toy licensee, Random House for publishing, Aykroyd and TDP for children’s nightwear and Character World for bedroom textiles and accessories.

A second series of Tree Fu Tom was recently ordered by CBeebies for 2013 and the show is also distributed globally by FME, finding audiences in a number of territories around the world including France, Australia and Latin America. (use this for html)

Pindy O’Brien, VP UK Licensing and Retail, FME, said, “With a host of new licensees on board, a new series commissioned for CBeebies and some exciting new international TV distribution deals, Tree Fu Tom is proving to be a great success both on and off screen.”

Aimed at 4-6 year olds, Tree Fu Tom combines innovative elements of heroic action, fantasy and magic, coupled with unique interactive physical activity. Set in an enchanted world where movement creates magic, viewers are encouraged to interact with the show through physical actions that have been devised and approved by movement development specialists to assist in the development of children.

With animation by Blue Zoo Animation, Tree Fu Tom is a co-production between FME and the BBC for CBeebies.