Cannes – SCRIPPS-owned Food Network Asia has announced new carriage deals across Asia, increasing the number of territories launched in to six.
The announcement was made by Hud Woodle, General Manager, Food Network Asia, at a press dinner reception organised by SCRIPPS at MIPCOM 2012. The following are the three carriages announced.
Already on Astro’s B.Yond HD in Malaysia, Food Network Asia, which was previously a 12-hour branded block (9am – 9pm), made the switch to a full-fledged 24/7 channel beginning October 1, 2012, thereby receiving the single Asian feed in its entirety. The move, Woodle says, is testament to the popularity of the channel among Asians, notably the Malaysian audience.