MIPCOM: 20th Birthday Bash for Cartoon Network and MIPJunior
At the MIPJunior keynote address, Stuart Snyder teased the audiences with a first-generation mobile phone, one he claimed he owned way back when!
It was in a tent lined with black and white balloons (Cartoon Network colours) that a delectable seaside lunch was served to all who came to witness two giants in the kids programming world commemorate their 20th anniversaries. MIPJunior, the arm of MIPCOM that has gathered and nurtured talent and decision makers in the children’s programming field has been at it for 20 years now; as is Cartoon Network, who celebrates two decades of entertaining kids.
At the Turner Networking Lunch held at the beach outside the Hotel Martinez, Reed MIDEM’s Laurine Garaude thanked Turner for choosing this MIPJunior to celebrate Cartoon Network’s 20th anniversary. “Turner has been with us from the very beginning. We thank them very much for their support,” says Garaude.
Michael Carrington, Chief Content Office for CN in EMEA, represented his other content counterparts to highlight the achievement of the network thus far.
“This is a fantastic milestone to celebrate with you the amazing content that’s been created over the last 20 years in animation, as well as more recently live action. We’ve had 20 years of nurturing amazing talent and giving them a window for creativity and to allow their ideas and illustrations to come to life so we’re also proud of the talent we’ve created along the way and we continue to create great talent.”
Among CN’s many recent successes, Carrington is tremendously proud of The Amazing World of Gumball. Though only a year-old, the series has garnered 15 awards, including Turner’s first British Academy Children’s Award (one for writing and one for animation in 2011).
Also highlighted was the addition of the hugely successful Icelandic preschool series Lazytown, which was acquired by Turner and renamed Turner Iceland. Carrington shares that the new series, the third installment (and the first with Turner’s involvement) wrapped over the weekend and would be presented as a key title at the market.
Speaking on the success of Cartoon Network at the keynote speech shortly after the lunch, Stuart Snyder, President and COO of Turner Broadcasting System’s Animation, Young Adults & Kids Media division, attributes the success of the network to “wanting to surprise our audience with whimsical and irreverent content that you can’t find anywhere else.”
Exalting the hits from Powerpuff girls to Ben 10 to current CN originals Adventure Time, Regular Show and The Amazing World of Gumball, Snyder was quick to remind the full-house audience that Cartoon Network’s programming remains unique and distinct.
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