Kuala Lumpur – MEASAT Satellite Systems Sdn. Bhd. (MEASAT) has announced an agreement with GlobeCast to distribute ITV Granada in HD, via the MEASAT-3 satellite across Asia and the Middle East.

Part of ITV STUDIOS Global Entertainment, ITV Granada shows an array of contemporary entertainment, award-winning drama, comedy and reality shows from producers in the UK and around the world. The channel in standard definition is available throughout Asia and the Middle East, reaching over 6 million households, in more than 40 countries.

“The addition of ITV Granada on MEASAT’s HD platform at 91.5°E enhances the bouquet of quality broadcast content for the region,” says Jarod Lopez, Senior Director, Sales and Marketing, MEASAT.

MEASAT’s HD video neighbourhood features an assortment of channels including news, general entertainment, sports and factual programming.