FOX International Channels recently secured rights to the US version of cooking competition show The Taste for India, which will air next year on FOX Traveller.
The Taste, created by Kinetic Content, Red Arrow’s US production company, features culinary superstars Anthony Bourdain and Nigella Lawson teaming up for the first time ever to get down to what truly matters—the way the food tastes. Bourdain and Lawson head a distinguished panel of four judges to pit America’s most skilled cooks against one another. The show gives both home cooks and restaurateurs the opportunity of a lifetime, as they sharpen their skills and train with the best culinary experts in the business.
“We are extremely excited about having The Taste on our channel. At FOX Traveller, it is our constant endeavor to bring exciting and premium quality content to our viewers through a right mix of global and local productions. Food as a genre has a wide appeal in India and we are certain that our viewers will thoroughly enjoy the unique format and powerhouse personalities of The Taste,” said Swati Mohan, Vice President – Content, FOX International Channels.
“The Taste is a true highlight at this market. Buyers love this innovative cooking competition and I am absolutely thrilled The Taste has been picked up by FOX Channels,” said Yan He, Regional Sales Director Asia at Red Arrow International.